Nature and its organisms have evolved over millions of years to become highly optimised and efficient in their chosen environment. The concept of Biomimetics is the study of nature and the natural world to inspire the design of engineering solutions and cutting edge technology. Application of Biomimetic design can be seen in a diverse range of different industries from wing design on aircraft, to design of high speed bullet trains and advanced structural engineering. Sporting examples include the super strong crash cells in Formula 1 cars inspired by honeycomb and hydrodynamic swimsuits inspired by shark skin. Dunlop has taken this concept to inspire 3 new racket technologies, creating the ultimate range of performance rackets.